Starting Official figure: 280m
So including all the bars and toddy shops etc, the unofficial figure should hover somewhere around 130% of that: approx - 360m(I feel 30% is still a very small figure, thinking of all the toddy shop-scenes in Mallu movies. The soul of Kerala lives in those toddy shops, literally, If you know what I mean..)
Population of Kerala - Around 32m
Male population(Hmm.. we still frown upon females who drink!) approx - 15m (thanks to the superior sex ratio)
Which got me thinking. Look at the development indices, and we are somewhere up there among the most developed nations. But mention a female who enjoys a drink or two to a mallu guy, and a series of lewd jokes would follow, most of which would make even a tough woman like, say, Sharon Stone in Basic Instincts, to run for cover in her mother's womb!
But I digress. Back to statistics.
Considering an ever dwindling birth rate, lets assume 75% of that is adult population - 11.25m
Of which, maybe 5%(Still very ambitious) are the rare and endangered species in Kerala called the teetotalers, so we're left with approx 11m
And maybe 5% of the most influential members in this group is not in Kerala(including yours truly), so remaining - 10.5m. (If you start converting all those Riyals and Dinars and Dollars into Rupees, you'll start wondering how a recession could ever have happened!)
Considering statistical errors and other situational factors (like the wifey getting unreasonably fussy(that could be dealt later) or unreasonably romantic(that could not) on the XMas eve...), am rounding it off to 10m(also for ease of calculation).
Which means that on an average, every single Malayalee with hair on his chest (and otherwise), spent abt 36 Rs on alcohol. If you consider the price of XXX Rum in Kerala(Assuming that's still the most popular brand) - Abt 255 Rs for 750ml,thats roughly about 2 large shots of rum per Mallu gut!
Did anyone check the happiness indices in Kerala recently? For me, surely thats one happy lot! Definitely after those 2 'large's went in!